Up North Adventures
Whitehorse · since 1991
15 things you do, 0 prices and 0 dates published. Here they all are on one screen, which is the only change that matters.
Summer Guided River Trips
from — · season —
Self-Guided River Trips
from — · season —
Nahanni River Trips
from — · season —
Fishing Tours
from — · season —
Guided Hiking Trips
from — · season —
Equipment Rentals
from — · season —
Snowmobiling
from — · season —
Ice-Fishing
from — · season —
Snowshoeing
from — · season —
Combo Tours
from — · season —
Aurora Viewing
from — · season —
Aurora Island
from — · season —
Transportation
from — · season —
Film Work
from — · season —
Store
from — · season —
Summer, and year round
Winter, and year round
Read from upnorthadventures.com, 30 July 2026
01
Fifteen things, and the front page is two thousand characters
River trips, the Nahanni, fishing, hiking, rentals, snowmobiling, ice fishing, snowshoeing, aurora, transport, film work and a shop. It is one of the broadest offerings in the territory, and a visitor meets all of it as a menu rather than as a page.
02
Not one price on any of the fifteen
A self-guided river trip and a guided Nahanni expedition are wildly different amounts of money, and a visitor has no way of knowing which of them they can afford until they have written to you and waited.
03
Nothing carries a date
Aurora season, river season, the weeks the Nahanni trips run — none of it appears. A trip to the Yukon is planned around a fortnight of leave, and the fortnight is decided before the operator is.
04
There is no year anywhere on the page
No copyright, no season, no news. Since 1991 is on the page and 2026 is not, which leaves a first-time visitor to guess how much of what they are reading still stands.
What already works
Thirty-five years, and both seasons
Serving visitors to the Yukon and locals alike since 1991. Very few operators anywhere run a full summer and a full winter programme, and fewer still also rent the kit and run a shop.
Self-guided as well as guided
Renting a canoe to somebody going alone is a different business from guiding them, and running both means the same customer can come back three times in three different ways.
The Nahanni
It is the single most sought-after river trip in the North and it sits in the menu between two other things, with no more prominence than the shop.
What would change
One page that shows all fifteen
Summer down one side, winter down the other, everything on a screen. Breadth is the strongest thing you have and it is currently the hardest thing to see.
A from-price on every row
Fifteen numbers, written once. It is the difference between being compared and being skipped.
Season dates against each
When the river opens, when the aurora starts, when the ice is safe. Somebody booking flights needs those before they need anything else.
Give the Nahanni its own page
It is the trip people search for by name, and at the moment it is one line in a list.
Not covered by this concept: Booking and deposits · Rental availability · Licences and permits · Nahanni park reservations · The online store · Film production quotes